Skilled selling agents are trained to manage your expectations down. The ListCoach assessment identifies exactly which techniques will work on your emotional profile — and what to do about it.
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The problem
Experienced listing agents are trained in techniques that have been refined over decades. Vendor conditioning. Strategic feedback. The reserve negotiation. The pass-in close. Every technique is designed to feel like honest advice — and every one has a financial cost to the vendor when it works.
The ListCoach assessment identifies which techniques your profile is most vulnerable to — so you know exactly what to watch out for before the campaign begins.
The systematic process of lowering your price expectations throughout the campaign — starting at the listing meeting.
Agents negotiate your reserve downward before auction — often on auction morning when you're least able to resist.
"Everyone loves it — they just think the price is a little high." Curated feedback designed to move your position, not inform it.
"I've worked so hard for you — this is the best I could get." Using the relationship you value to make a low offer feel acceptable.
The assessment
The ListCoach assessment identifies which of four negotiation archetypes best describes how you make decisions under pressure — as a vendor. Your archetype determines which agent tactics will work on you and what your specific protection strategy needs to be.
Decisive and outcome-focused. Biggest risk: impatience when the campaign stalls — and agents know exactly when to strike.
Warm and relationship-driven. Biggest risk: loyalty to the listing agent overrides financial judgment at the critical moment.
Careful and methodical. Biggest risk: the anxiety crossover — when fear of not selling overtakes commitment to the price.
Evidence-led and rigorous. Biggest risk: optimising for agent fees rather than agent quality — a costly substitution.
How it works
12 scenario-based questions that reveal how you naturally respond to real selling situations. No right or wrong answers — just honest ones.
Your negotiation type, your #1 pressure risk, and your single best move before appointing an agent — sent to your inbox within 60 seconds.
Your complete agent tactic analysis, word-for-word counter scripts, a walk-away framework, and your personalised service recommendation — delivered immediately.
The assessment takes 5 minutes. The free report arrives in your inbox within 60 seconds. The information it contains is worth significantly more than the time it takes.
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