Free Vendor Assessment

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Most vendors leave $30,000–$80,000 on the table.
Find out why — and how to stop it.

Skilled selling agents are trained to manage your expectations down. The ListCoach assessment identifies exactly which techniques will work on your emotional profile — and what to do about it.

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Free · 5 minutes · Personalised seller report sent instantly

Free assessment
AI-personalised report
No agent involved

Your agent is not working against you. But they're not working entirely for you either.

Experienced listing agents are trained in techniques that have been refined over decades. Vendor conditioning. Strategic feedback. The reserve negotiation. The pass-in close. Every technique is designed to feel like honest advice — and every one has a financial cost to the vendor when it works.

The ListCoach assessment identifies which techniques your profile is most vulnerable to — so you know exactly what to watch out for before the campaign begins.

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Vendor Conditioning

The systematic process of lowering your price expectations throughout the campaign — starting at the listing meeting.

The Reserve Negotiation

Agents negotiate your reserve downward before auction — often on auction morning when you're least able to resist.

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The Feedback Loop

"Everyone loves it — they just think the price is a little high." Curated feedback designed to move your position, not inform it.

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The Relationship Close

"I've worked so hard for you — this is the best I could get." Using the relationship you value to make a low offer feel acceptable.

Four seller profiles. Different vulnerabilities. Different protection strategies.

The ListCoach assessment identifies which of four negotiation archetypes best describes how you make decisions under pressure — as a vendor. Your archetype determines which agent tactics will work on you and what your specific protection strategy needs to be.

The Driver Vendor

Decisive and outcome-focused. Biggest risk: impatience when the campaign stalls — and agents know exactly when to strike.

The Connector Vendor

Warm and relationship-driven. Biggest risk: loyalty to the listing agent overrides financial judgment at the critical moment.

The Stabiliser Vendor

Careful and methodical. Biggest risk: the anxiety crossover — when fear of not selling overtakes commitment to the price.

The Analyst Vendor

Evidence-led and rigorous. Biggest risk: optimising for agent fees rather than agent quality — a costly substitution.

Your personalised seller report in three steps.

1

Complete the free assessment — 5 minutes

12 scenario-based questions that reveal how you naturally respond to real selling situations. No right or wrong answers — just honest ones.

2

Receive your free seller summary instantly

Your negotiation type, your #1 pressure risk, and your single best move before appointing an agent — sent to your inbox within 60 seconds.

3

Unlock your full vendor report

Your complete agent tactic analysis, word-for-word counter scripts, a walk-away framework, and your personalised service recommendation — delivered immediately.

Find out which agent tactics will work on you — before the campaign starts.

The assessment takes 5 minutes. The free report arrives in your inbox within 60 seconds. The information it contains is worth significantly more than the time it takes.

Start your free assessment →

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